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Deliverability is arguably the most crucial metric in email marketing. After all, what’s the point of crafting beautiful, compelling...

When you’re building and nurturing your email list, you want your campaigns to reach your subscribers' inboxes and generate meaningful...

In the fast-paced world of eCommerce, it’s no longer enough to simply send occasional emails to your customers. To stay competitive and...

Open rates are one of the most frequently tracked—and misunderstood—metrics in email marketing. We get this question all the time:...

When it comes to email marketing, one of the most important decisions you’ll need to make is whether to send manual campaigns or...

Let’s be honest: Black Friday and Cyber Monday are make or break  moments for many ecommerce brands. With shoppers hunting for the best...

Email marketing isn’t just about crafting beautiful emails. To drive real results, you need to measure what matters. That’s where...

When it comes to email marketing platforms, there’s no shortage of options. From Mailchimp and Constant Contact to ActiveCampaign and...